Case studies

2021 TMS Awards commended, Refuge

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.

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2021 TMS Awards commended, Counter Terrorism Policing

This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.

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2021 TMS Awards winner, RNIB

RNIB has an ambitious goal, to make the world see sight loss differently.

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2021 TMS Awards commended, Oatly

How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.

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2021 TMS Awards winner, Unilever

Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.

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Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

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2021 TMS Awards winner, Hong Kong Observation Wheel

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

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2021 TMS Awards commended, Heinz

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

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2021 TMS Awards winner, Stannah

As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations.

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2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a historical first, a breakthrough moment of bravery. A big red splash in a sanitised category.

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