Case studies

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...
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2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...
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2015 winner: Macmillan, Long Term - case study

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.
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2015 winner: O2, Sustainable Consumption - case study

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.
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2015 winner: Premier Inn, Employee Engagement - case study

17,000 team members, a 74% employee engagement score and fantastic business performance.
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2015 highly commended: Coleman's, Customer Insight - case study

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.
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2015 winner: Robinsons, Brand Extension - case study

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...
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2015 winner: SCA, Building Marketing Capabilities - Case Study

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...
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2015 winner: NSPCC, Not-For-Profit Marketing - case study

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...
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2015 highly commended: The Economist, Effective Marketing Communications - case study

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.
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