Case studies
2012: Edrington Group, Global Marketing - Case Study
VISION
To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.
WE’RE NUMBER ONE: 1980-2010 (AND BEYOND)
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2012: Thinkbox, Marketing Communications - Case Study
Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.
Key insights
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2012: Digital Consumer Insight
Executive summary
Welcome to the November edition of Digital Consumer Health Insight.
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2012: McDonald’s, Brand Revitalisation - Case Study
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.
Key insights
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2012: Orange, Business to Business - Case Study
Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer base.
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Nivea for Men Case Study
Brand: Nivea
Agency: Say Media
Creative: Please click here for a preview.
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London24 Case Study
Worried that you haven’t got the latest technologies or budgets to keep up with the competition in the era of digital marketing?
Join the club.
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2012: Twinings - Brand Revitalisation - Case Study
Twinings has long been seen as a quality tea.
But most people would only consider drinking it on special occasions.
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Something thought provoking - By the way you're chewing a basketball
The new gum brand, has turned the confectionary market on its head.
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