Case studies

Marketing Excellence: best case studies 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their reputation as the leading marketing awards in the UK over the last 30 years.
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2013 award winner: ASOS, Content Marketing/Best Leading Edge Thinking

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy.
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New Microsoft research: technology and the home

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.
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What Works Where in B2B marketing across China, UK & US?

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best pract
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CMO-CIO disconnect

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.
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2013 winner: DCLG, Not for profit - case study

Fire Kills is a Department of Communities and Local Government (DCLG) marketing campaign which aims to reduce the number of people who die in accidental dwelling fires in England.
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2013 highly commended: KFC, Social Media Marketing - case study

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly pegged as ‘Fried Chicken’.
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2013 winning case study: McLaren, Brand Extension - hear their story

Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions.
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2013 winning case study: Notcutts, CRM & Finance Director's Prize

Improving value for customers In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.
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2013 highly commended: Olympic Delivery Authority, Customer Insight - case study

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a grinding halt.
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