McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors who were felt to be a bad fit with a sporting event, and London 2012 was dubbed “The Obesity Games”.

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and an expanding medium helping advertisers find new ways to tap into its unrivalled effectiveness.

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success over the last 2 years.

It can be hard to isolate marketing’s impact on the launch of a new product. The quality of the product, the creativity of the communications, the state of the economy or indeed the weather can all make a difference.

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to put your TV ads in or to sponsor, but with some added functionalities from the online, mobile or IPTV platf

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score them online before discussing each idea at a series of dinners.

Our objective was to transform employee engagement and along with it, the success and profitability of the firm.

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and with 25 categories from which to choose, there's something for every marketer ou