Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors market.

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and our stores.

Priority Moments Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity and its meaning.

Fair trade in the UK goes back more than 19 years. The movement sprang from concerned citizens looking for ways to create fairer trading links resulting in a better deal for those at the end of international supply chains.

To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of reconciliation and hope.

In late 2012, Aviva faced a huge challenge. The government’s Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had ever seen.

Sainsbury’s and Channel 4 collaborated in a unique endeavour – scale sponsorship of the Paralympics, with no involvement in the preceding Olympics. Their activity was much more than broadcast sponsorship of the coverage of the Games themselves.

Mobile devices are now firmly established as competitors to conventional media channels in the UK, according to research commissioned by Weve.

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective, magnified further by the tiny £30,000 budget.