Expanding the `Guru' experience

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results.

In 1986, following privatisation, British Gas was pronounced Britain’s most popular brand. Twenty years later it was just another energy company, losing 40,000 accounts every month.

“Don’t Cook JUST EAT”

Revolutionising cheese

Business objectives:

Executive summary

Executive Summary 

This paper shows how broadcast effects can be achieved by digitally led campaigns.

Introduction & Summary