Case studies
2010: Hovis, Brand Revitalisation - Case Study
Snapshot
A powerful and consistent marketing campaign brought a languishing brand back to life.
Key insights
Read Now
2010: Harlequins, Marketing Communications - Case Study
Snapshot
Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.
Key insights
Read Now
2010: Change4Life, Launching New Brands: Case Study
Snapshot
The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in attitudes and actions.
Key insights
Read Now
2010: British Gas, Brand Revitalisation: Case Study
Snapshot
The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.
Key insights
Read Now
2010: Aviva, Global Branding: Case Study
Snapshot
Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers.
Key insights
Read Now
2010: Audi, Sustaining the Brand Promise - Case Study
Snapshot
A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.
Key insights
Read Now
2010: Ariel, Marketing for Sustainable Consumption, Case Study
Snapshot
Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.
Key insights
Read Now
2009: UPS, Creating Loyal Relationships - Case Study
By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.
Key insights
Read Now
2009: Sky+, Customer Insight - Case Study
Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.
Key insights
Read Now
2009: Shell, Organising for Good Marketing: Case Study
A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.
Key insights
Read Now