A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience. Key insights

  Executive Summary  Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.

Executive Summary

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

SUMMARY

 

 

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company. Key insights

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but created an entirely new sub-category to answer an emerging consumer need.