More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager. Key insights

Snapshot The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand. Key insights

Snapshot O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue. Key insights

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs. Key insights

Snapshot Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig. Key insights

Snapshot A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints. Key insights

Snapshot A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance. Key insights

Snapshot By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand. Key insights

Snapshot The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution. Key insights

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which revitalised a moribund category. Key insights