Case studies
2007: KFC, Brand Revitalisation: Case Study
A powerful combination of product development and inspired marketing that was true to the brand...
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2007: ebookers, Global Branding - Case Study
Snapshot
An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.
Key insights
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2007: BT Business, Customer Insight - Case Study
A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.
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2007: British Heart Foundation, Social Marketing: Case Study
Snapshot
An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.
Key insights
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