Case studies

2007: KFC, Brand Revitalisation: Case Study

A powerful combination of product development and inspired marketing that was true to the brand...
Read Now

2007: ebookers, Global Branding - Case Study

Snapshot An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe. Key insights
Read Now

2007: BT Business, Customer Insight - Case Study

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.
Read Now

2007: British Heart Foundation, Social Marketing: Case Study

Snapshot An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health. Key insights
Read Now