EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The Challenge

Expanding the `Guru' experience

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results.

“Don’t Cook JUST EAT”

Revolutionising cheese

Business objectives:

Executive summary

Executive Summary 

This paper shows how broadcast effects can be achieved by digitally led campaigns.