Event review
Demystifying Digital Transformation
At Google's offices in Hong Kong, Current Asia's David Ketchum reported on the conversation, which spanned data, digital departments and keeping the customer at heart
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Gun control and inclusion - Cannes Lions 2019
Shazia Ginai, CEO of Neuro-Insight UK writes about her experience at Cannes Lions 2019
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Dubai uncomfortable breakfast
Afterall the key to the success of any organization, lies with it’s people, hence making sure that your company has the right calibre, is crucial for the future of the organization.
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Discussing the role of the new CMO
CMOs who are cutting through the negativity surrounding the future relevance of a CMO, are uniting their businesses...
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Data and instinct
The day had been in the Dentsu Aegis Strategy team’s diary for some time – Les Binet was arriving on Scotland’s fair shores.
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Personalization: Fact or Friction
It’s time to examine why personalization remains mostly a fantasy. And ask ourselves, is it even a good idea in the first place?
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5 takeaways from Programmatic Pioneers
While in-housing continues to be a bold and brave move for any brand, we’re seeing strong solidarity...
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10 things we learned from our lunch with MiQ
At a recent lunch, hosted in partnership with our friends at MiQ, we brought together some of our senior Marketing Society members to discuss how to use data to drive decisions.
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