Gain Theory's Claudia Sestini discusses the numbers behind marketing excellence.

'it's only worth advertising something if you had something worth advertising' 

The importance of marketers, clients, and creatives, were all up for debate at this year's Amplify Marketing Festival.

Seraphina Wong discusses R3's latest data on brand growth according to Asia's top CMO's.

Numbers have huge mystical significance. 9 is the number of wisdom, 6 of beauty and 7 perfection – any coincidence that it’s Christiano Ronaldo’s shirt number? But it’s way too early in this piece for sporting analogies.

As part of our parnership with the The Marketing Society, we co-hosted a breakfast with their Founding Members to help shape the 2018 Dubai Lynx, ensuring the content is relevant for the senior client side marketing community.

I suspect a few of us arrived home a little later than expected from the Tomorrow’s Customer Retail Dinner,

Ruth caught my attention during the Ones To Watch workshops as she was one of the most inspirational speakers.

From campaigns and strategies to evidence and demographics.

As marketers, many of us start our careers mastering our craft and learning the art of marketing, advertising and communications.