Think piece
The Behavioural Economics Guide 2016
Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide
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3 types of challenger brand strategy
If you're reading this you probably own or work on a brand.
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Brands as units of social currency
So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.
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Marketing in times of uncertainty: Brexit & Brands
I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.
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Creativity and innovation through the eyes of Confucius
In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” .
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Knowledge Corner from The Economist Group
We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.
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Mind vs. Machine: When it comes to branding, who will win?
Humans should be worried. Hawking, Berners-Lee and Zuckerberg have all given their warnings.
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5 lessons from the EU campaign
Did we have a balanced debate about the EU? With 52% voting to leave, my sense is that we were let down by a lack of information and in certain cases, misinformation.
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Does supermarket advertising lack ambition?
Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch...
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