Think piece
The customer is not a moron. She’s a YouTuber
The platforms now exploited by brands and marketers, have been home to a generation of brand builders since the birth of social media.
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Brand of the Year 2016
Voting for our top 5 nominees for Brand of the Year 2016 has now closed.
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The brave will inherit the earth
In Arthur C. Clarke’s science fiction classic Childhood’s End, the world is taken over by a race of benign alien overlords.
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10 Social Trends You Need To Know
The data that we publish in We Are Social's ongoing series of studies into digital, social and mobile behaviours...
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Digital drives a richer customer experience for Dollar Shave Club
Dollar Shave Club (DSC) is a great example of a brand using digital to enhance the customer experience...
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Gold, silver and brands
With over 350 million people watching the opening ceremony alone, the Rio 2016 Olympics and Paralympics allowed brands allow brands a platform like no other to increase their global visibility.
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Moustaches and sit-ups
Moustaches and sit-ups; charities understandably want a slice of the action from Movember (still going strong from its peak of raising a whopping £20.4 million for Prostate Cancer in 2013), the ALS Ice Bucket challenge (no kidding, in 2014 – 20 mi
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TV’s New Golden age
TV is thriving as never before and advertisers should embrace it in all its forms.
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Time to change the advertising model
Memorable David Bowie lyrics. Open to debate as to what they really mean – but one interpretation is...
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