I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".

Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.

Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.

Just about everything in marketing has changed in the last ten years.

Trust between brands and agencies has been a recent hot topic.

B2B communications specialist Allan Tan offers fives ways to work out if your thought leadership content might be missing the mark.

Short version: the pitfalls won. Ten years on from the dawn of Twitter, we stand on a battlefield strewn with the corpses of dead slogans...

We are delighted to be partnering with the IPA for its Effectiveness Week.

The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.

Football club Leicester City have recently won the English Premier League.