Recently Instagram has given itself a rebrand.  After 5 years the brand has introduced a new icon as well as redesigning the app itself.  

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?

Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...

Marketers like to be able to say their brands ‘own’ something...

Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people's use of social media in relation to travel.

It takes a brave designer to muck about with anything to do with our national game...

Have you heard of Survey Monkey? Google surveys? Of course you have.

Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms.

Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...

Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.