As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs in leading organizational success.

Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.

A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost