Think piece

Provocations about AI and Brand Building

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox
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Beyond bias - tapping AI’s potential for accelerating Asian marketing

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI
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How to Love SMBs (and make them love you back)

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing
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Elevating diversity in advertising

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.
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Happy 90th Birthday Hamish Swan

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.
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What does generative AI mean for brand safety?

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them
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Dispatches from our Cannes Correspondents

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself
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BCG on Cannes Lions 2024

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs in leading organizational success.
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2024 New Creators Showcase 

Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.
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Cannes Lions as a The Marketing Society Member

A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost
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