Think piece

The Cannes Review 2024 - The Preview

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.
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Why do marketers exist?

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act
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How CMOs are shaping their Gen AI future

A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.
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What brands can learn about customer obsession

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.
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Leveraging behavioural science to improve marketing

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.
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The Digital Day 2024 Deep Dive

A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more
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Leading as a Da Vinci CMO

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore
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Top Takeaways from Digital Day England 2024

Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024
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Inspiration: The Digital Day England 2024 | Review

Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.
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Key Insights from the Digital Day Singapore

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore
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