The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.

A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today