Think piece

Digital Day Conference Singapore - a review

The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.
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Attention drives business outcomes for brands

A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.
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SheSportTech

Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles
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‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.
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Accelerating AI-Driven Marketing Maturity

In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.
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Marketing practices that lead to global success

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.
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Influencer marketing: The double-edged sword

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.
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The Power of Entrepreneurial Thinking in Marketing

Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success
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Connect the Dots – Now and Next

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland
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How are you? I love you. Thank you

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today
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