Think piece

Three Strategic Lenses for Brand Evolution

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.
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Profit Ability 2: Channel Analysis

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 
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Profit Ability 2: Sector Analysis

Data offering a unique reference point for marketers in the UK, based on real spend
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Profit Ability 2: The effectiveness landscape now

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 
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The Future of Retail, Ecommerce, and Consumer Experiences

Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce
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Unveiling an Extraordinary Partnership: Mandala Club

A game-changer for Singapore Members with an exclusive collaboration with Mandala Club
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Profit Ability 2: Setting the scene

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 
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Navigating Common B2B Search Marketing Challenges

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.
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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.
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The long and the short of ROI

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.
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