Think piece

The new government war on obesity

The current government is clear in its intention to reduce obesity. However, its chosen strategies have met with criticism.
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The Behavioural Scientist's Guide to Physical Distancing

Drawing on award winning global experience, The Behavioural Architects have developed a guide for physical distancing during COVID-19.
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Masterclass in preparedness

With lockdown easing up and the prospect of returning to work causing many to feel anxious — due to spending the last three months being told to stay at home, respect social distancing...
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LGBTQ+, Black communities, brands and Pride month

Pride parades may be cancelled, but the streets are alive with protest - On the One look at the intersectionality between LGBT and #BLM support...
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Ready to step outside

The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
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The five best COVID-19 football campaigns

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.
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A manifesto for climate change

Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on the radar of individuals and companies.
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How Covid-19 has changed the PR industry

How Covid-19 has changed the PR industry
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Go beyond the screen to reframe your brand experience

The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time to send your customers something physically irresistible.
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Three digital transformation shifts to drive growth in B2B

We are witnessing a profound shift in how corporate customers use digital to consume information, make informed buying decisions and engage with suppliers.
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