Think piece

A right royal rebranding: tips for Harry and Meghan

Prince Harry and Meghan Markle are about to start a rebranding process, as they can no longer use their ‘Sussex Royal’ brand...
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The top 10 moments for women in 2020 (so far)

As we draw close to international Women’s Day, Canopy Insight have compiled the Top 10 most exciting innovations, campaigns...
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Framing: framing effects and contextual sensitivity

What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?
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Award Winning, It’s All About the Story

On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.
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Three strategies brave marketers will pioneer in 2020

“Be brave”. What does that really mean in business? What does it mean for marketers?
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Din and tinsel

Din and Tinsel, or Advertising as Showmanship – an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.
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Connected packaging in the next decade

The next decade will be the most progressive in history when it comes to technology.
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Is advertising art or science?

No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.
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WPP CTO: how tech is enabling transformation...

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.
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Media for tomorrow’s world

One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani
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