Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ film get them growing again?

The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.

There are two kinds of politicians in Britain today. The ones people don’t like. And the ones people don’t know.

Here are the Canopy team’s top picks for July 2019

The average adult will spend 3 hours, 37 minutes a day using mobile devices this year. Almost 80% of that time will be spent with apps.

DDB's Jade Tomlin was recently asked to participate in a Creative Sprint for a global client...

The recent women’s soccer World Cup got the brandgym's Jon Goldstone thinking about how to identify a hot property for your brand and activate it to grow both equity and sales.

Urbanization is still a hugely increasing trend throughout the world and in Asia particularly, the continuous growth of the urban population is prompting the rise of dozens of Mega-Cities with well-over 10 million residents.