Think piece
Top ten inspiring talks of TED2018
Kevin Chesters shares his top takeaways from the annual conference.
Read Now
The damage to brand Hong Kong
Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
Read Now
Social norms and conformity - part 2
In the second part of our two-part article on social norms messaging, we look at the latest understanding...
Read Now
When the impossible is no longer impossible
Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
Read Now
What ducks in a hotel lobby can teach brands
An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
Read Now
The women’s revolution in sports
A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.
Read Now
Livity: 2019 young people trends
As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.
Read Now
The hidden drivers of persuasion in retail banking
It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experiencing cynicism and negative media coverage.
Read Now
Social norms and conformity - part 1
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”
Read Now
Phoenix brands: best marketing comebacks
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.
Read Now