Think piece

Top ten inspiring talks of TED2018

Kevin Chesters shares his top takeaways from the annual conference.
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The damage to brand Hong Kong

Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
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Social norms and conformity - part 2

In the second part of our two-part article on social norms messaging, we look at the latest understanding...
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When the impossible is no longer impossible

Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
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What ducks in a hotel lobby can teach brands

An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
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The women’s revolution in sports

A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.
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Livity: 2019 young people trends

As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.
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The hidden drivers of persuasion in retail banking

It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experiencing cynicism and negative media coverage.
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Social norms and conformity - part 1

"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”
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Phoenix brands: best marketing comebacks

Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.
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