Think piece
Livity: 2019 young people trends
As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.
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The hidden drivers of persuasion in retail banking
It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experiencing cynicism and negative media coverage.
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Social norms and conformity - part 1
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”
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Phoenix brands: best marketing comebacks
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.
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10 tips for effective brand names
Simon Gore shares ten tips to help you develop effective brand names, based on the combined experience of our brandgym partners over the last 25 years.
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‘Pride Month’ branding
Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes
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Default settings
“Of all of the tools in the choice architect’s repertoire, default rules may be the most promising; they are almost certainly the most discussed.
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Modernizing mental health
As Southeast Asia rapidly urbanizes from farming communities to pressure-cooker cities, mental health awareness is rising.
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Sweating the small stuff
Sometimes we forget how important all those everyday communications we send and receive can be, and how tiny changes to them can lead to totally different outcomes.
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All you need is emotion. Really?
In part one we learned about emotions from a scientific perspective. Now discover the importance of emotions in decision making.
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