Think piece

Behavioural Science 2019: The past, the present and the future

New Frontiers in Behavioural Science Series – article 1 by Crawford Hollingworth and Liz Barker, The Behavioural Architects
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The behavioural scientist’s guide to fuelling creativity

Creativity is a skill that can be nurtured and developed and is useful in a multitude of capacities
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If Elizabeth Warren became POTUS and broke up big tech

Elizabeth Warren has vowed to break up the tech giants, if she is elected to the White House in 2020
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Ramadan Series Part 2: Creative Planning

Rather than slowing down as is common belief, several industries peak during Ramadan, including beauty and entertainment
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Challenger brands to watch in 2019

Annual round-up of the brands and businesses we think are going to make the biggest impact in 2019. 
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Does selling reality really beat selling fantasy?

After its epic takedown of Victoria’s Secret, Third Love established its place as the leading lingerie challenger.
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Top 10 Cultural Shifts to Watch in 2019

From the merging of kid-culture and adult-culture and challenging traditional understandings of 'naturalness'...
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4 challenger strategies to transform negatives into positives

Turning negative impressions into fame driving qualities that people love.
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Three things Gareth Southgate is teaching us about leadership

We can all grow as leaders. It just takes practice.
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4 unusual measures of brand success

Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book of innovation stories...
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