Think piece
Will you redesign the way you work?
Here is a safe prediction. Pundits will write lots of books about the Post-Covid world. As a publishing news hook, it is too good to miss. The Financial Times just reviewed four such, which seem premature...
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Wonder women: 10 reasons why women should be optimistic in 2021
With the start of the new year and the approaching launch of our new book “Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing”...
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You need to treat sustainability like your life depends on it
Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020...
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How Vape Club ‘doubled revenue’ in 2020
In an age where ecommerce has never been a more crucial revenue stream, with high streets closing once again and the prospect of an online Christmas...
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Marrying Simplicity and Complexity in CTV is Key to Success
With consumers spending more time streaming digital TV content via connected TV (CTV) devices and platforms, now is the time for brands...
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How brands can harness the principle of costly signalling
There’s not a brand out there that would want to be judged as mediocre. But how best to communicate quality?
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What do we know about advertising time lengths?
“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…”
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Emotion, passion and bravery
Starting your own business is undoubtedly one of the biggest professional plunges you can ever take: there are risks - financial and emotional...
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The Quiet Achiever: Learning Lessons from RBG
Are you doing enough to ensure that the quiet achiever in the office can still be heard?
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Let’s redesign life
Design is central to sustainability. It can be a force for good. Or design can foster unsustainability, by creating throwaway and harmful products.
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