COVID-19 continues to affect our communities in a variety of ways. For many, working from home is a new reality.

There’s a key statistic that almost every marketer and salesperson has heard at some point in their career:

About nine months ago I learned how to breathe. “That’s nothing!” I hear you quip from the side of your snarky mouth.

The cost of TV advertising has become a talking point. This is because the cost of reaching some TV audiences via linear TV has increased...

How to market during a pandemic? The short answer might be, don’t. That is, don’t treat Covid-19 like another...

As behavioural science has evolved, new questions have arisen about how behavioural traits and cognitive...

Prince Harry and Meghan Markle are about to start a rebranding process, as they can no longer use their ‘Sussex Royal’ brand...

As we draw close to international Women’s Day, Canopy Insight have compiled the Top 10 most exciting innovations, campaigns...

What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?

On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.