Meeting the needs of the introverts and extroverts within your team

Somewhat counter-intuitively, mental illness has often been associated with improvement in one discipline critical to the world of business – creativity. 

Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander and ponder. As a result, I believe that my ability to be creative has increased greatly.

The secret moments that determine consumer purchasing decisions and drive brand choice  – and why so many companies miss them

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich. In 2011, Toyota announced that the official plural of Prius was Prii. In 1959, the first commercially success

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:

From tribes to women in power to creative productivity.

The Behavioural Architects, on how feedback trumps financial education in improving financial capability.

Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all readily admit that their industry is struggling to maintain relevance with customers.