Think piece

Targeting behavior to change behavior

The model behind most advertising relies on a seemingly common-sense cognitive cascade.
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Is your brand in touch with its spiritual side?

So from crystals to covens, what does the new mysticism mean? writes Salt of the Earth, Founder
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Letter from London – Try before you buy?

What can we learn from Accenture's acquisitions in 2017?
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Make diversity more than talk

Enough with all the nodding around the need for diversity (especially nodding off through boredom). Here’s how we can make it more than just talk.
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Child Poverty Action Group need a trustee

CPAG has for more than 50 years been the leading charity campaigning for the end of child poverty in the UK.
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Has GDPR already arrived?

Until recently, most discussions about the General Data Protection Regulation (GDPR) have been about the possibility of chaos; or more specifically, concerns global businesses won’t be ready in time.
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A very quiet revolution

Consumers are choosing purpose-led brands that put people before profit, and rejecting those that don't...
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How sobi embraced its constraints to transform the world of haemophilia

Haemophilia is a rare genetic condition that impairs the body's ability to make blood clots,
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The power of saying nothing

This is an apocryphal story. Source unknown.
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