Think piece

What can Brexit learn from X-Factor?

Why is it not possible for the British public to be given the chance to vote leave or stay once the best possible deal has been agreed in principle? asks Creative Creatures
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Design Thinking 3.0

Born in the 1980s, is Design Thinking a victim of its own success?
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The things you hear...

Over five years ago Vikki started a twitter hashtag, 28,000 tweets later and the thread is still going
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A splash of drama

Why drama is a strategic imperative for brands that want to get noticed
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Unfiltered beauty

The French government has taken a bold stance to enforce transparency in photography.
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Keeping it real in the ever-changing world!

The World has always been changing...
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Letter from Dubai: Ramadan

The 'Super Bowl' month in the Middle East Advertising Industry.
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Deon Newman explores digitalisation and the Internet of Things

Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8  to simplify the road to digital and the Internet of Things.
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Out of intense complexities, intense simplicities must emerge

Churchill was first to call on the need to derive intense simplicities from intense complexities writes Jayesh Rajdev
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