History teaches us that language has never been a static entity.

‘Consumer Insights are Dead’, according to a provocatively titled

Experiential marketing is on the rise with many marketers shifting towards experience-led activity to engage consumers beyond traditional methods.

Each year our team at The Marketing Society Scotland compile an annual review of their best bits. Below we have a quote from our Scotland chair, Helen Campbell, and also new initiatives planned for 2017. You can view the full report below.

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service these new ways to reach the mass market.

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and connect deeper to a brand or product.

It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy.

Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common?

There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs naughty, self-restraint vs self-indulgence. You couldn’t imagine two more different worlds or mindsets – until now.

The Philosopher’s Stone hit the shelves in 1997.