Think piece

How I beat the impostor syndrome

I'lll say it first. I used to have it all the time.
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Pop culture for peace

This recent article from Fast Company caught our eye, as it detailed how The Flash Drives For Freedom project secretly sends cultural content across the border of North Korea
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Creating YouTube ads in Hong Kong with the 'skip' button in mind

Marketers are living in a time of innovation and paradox...
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Paper Boat: a brand that was born distinctive

Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...
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Inspired by Indian brands...

Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15% rise in brand value.
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10 dudes shaping Middle East's marketing comms landscape

Those that have had the privilege to do business in the Middle East...
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Biore creates own digital influencer to come across as relatable and authentic

In a bid to promote its Biore Cotton Sheets product, Biore, together with Hakuhodo
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The best pranks from Hong Kong brands

Perhaps we should rename April fools’ day “spoof products launch day”, considering the impressive number of fake products
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Private labels can be more powerful and profitable than classic brands

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy.
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Why outsiders will help you breakthrough to the best competitive edge

Fun fact: I transferred between nine different schools in my thirteen years of schooling. It almost did my head in.
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