Think piece
For brands, the tide is turning -The cultural current is shifting.
The first wave I caught was in the sunset surf of Cornwall.
Read Now
The copywriting process
Client briefs In-House Copywriter
Receives Brief
Reads Brief
Read Now
Everyone and no one is a copywriter
I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering remark that comes after someone without “Copywriter” in their job title writes The Line.
Read Now
Shoot Me In The Heart
He expected me to be cowed but instead I had given him a ‘clear shot at my heart’.
Read Now
Diversity in the 21st Century
Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism.
Read Now
Be debt free faster
In this article, we look at how behavioural science is helping people tackle their debts.
Credit card debt is a significant problem for a growing number of people in many countries.
For example:
Read Now
It’s A Mud Mud Mud Mud World
It’s just before midnight on a Saturday in April, and hundreds of men and women in workout gear and runners’ headlamps are standing in the middle of an open field
Read Now
Marketing Leaders Programme - USA
A unique development experience for high potential individuals who are preparing for marketing leadership roles.
Read Now