The great thing about talking about the future is that you don't have to know anything, writes Bob Hoffman.

Over seven days in June each year the whole creative industry - around 11,000 members - come together to learn from the best and celebrate the work changing the communications landscape for the Cannes Lions Festival.

For the first time in Cannes we are approaching a true gender balance with 43% of jurors being female, double than in previous years. It deserves a serious hat-tip because in 2014 just one in five of the jurors were women.

The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship is right for your brand?

Now’s visually arresting outdoor campaign for the Women’s Equality Party has won over...

A brand is designed to simplify complex concepts. But in the real world, simplification isn’t always smart.

India’s beauty and attractiveness lies in its complexity and diversity.

Shortly before the 2016 US presidential election, a nuclear bomb hit the Trump campaign. A video showing Trump making sexist remarks about women was leaked.

“When your values are clear to you, making decisions becomes easier”  Roy E. Disney

Attracting and retaining talent in an era of exponential change is a global challenge...