Think piece

Amazon in Singapore: ‘A case of keep your friends close and your enemies closer’

 As Amazon infiltrates the South East Asian region, marketers need to be aware...
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The long slog to Christmas

Summer holidays are over. Autumn is coming. 
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Throw your strategist out of the window

but not before you have thrown a few other roles out first.
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How much do you bend the law?

It can be all too easy to simply forget to pay a fine or penalty ticket.
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MENA Effies and The Marketing Society

We're delighted to be partnering with the ninth edition of the MENA Effie Awards (Effies), who have recently announced their expert panel of judges, which includes 147 sector leaders who will be judging thousands of entries to select the most effe
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The Marketing Society invites you to Sleep in the Park

...with Liam Gallagher, John Cleese and Sir Bob Geldof on December 9
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What football can teach innovators?

So are the sports pages the first place you should look for tips on innovation?
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The Insight Sculptor

They are in documents, presentations and corridor conversations. Self-important little things that strut around thinking that they hold the key to life and the universe.
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Sweating the SWOT

Most people reading this piece will have heard of SWOT analysis,
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Why the Dunkin' Donuts name change is too little, too late

Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.
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