Think piece

Why the Dunkin' Donuts name change is too little, too late

Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.
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Do brands know what’s trending locally?

Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five years of their lives on social media.
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More make up than sense

The beauty industry offers Copywriters the ultimate exercise in creative writing.
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Dance baby dance

I call this scenario “Dance Baby Dance” – imagining that they are firing bullets at my feet and thus forcing me to dance.
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The power of can-if thinking - seeing people as natural resource

Not an ideal choice for the two million people who left China at the end of the Civil War.
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Marketing to machines: why algorithms are our destiny

We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry. 
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Unearthing female power

Women are looking stronger than ever.
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Do you have the Anatomy of a Leader?

Modern marketing leaders are refocusing their energy on sales and commerciality...
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We are all now 'Uber's Children.' Here's what to expect next.

We want what we want now. And we're used to getting it.
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10 things we didn’t know in July

1. Emailing is still the most common internet activity in Britain. 2. In the 1990s all teachers in North Korea were required to play the accordion.
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