In our last post we described the power that can be brought to story-telling by revealing the story behind the story.

Launching a new business or rebranding your current business is exciting for many reasons. It gives you a chance to demonstrate your individuality and tell customers why they should work with you.

Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of brands.

As the New Year gets firmly underway, what could be better than a Christmas advertising retrospective?

Advertising, so they say, is the ultimate people business.

Last year, Guinness won 21 Cannes Lions and a gold effectiveness award

Rugby union is in rude health and marketers can ride the wave...

In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.

How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizz

The job of the marketer is becoming more and more difficult as the digital industry continues to grow.