Think piece
Why the Dunkin' Donuts name change is too little, too late
Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.
Read Now
Do brands know what’s trending locally?
Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five years of their lives on social media.
Read Now
More make up than sense
The beauty industry offers Copywriters the ultimate exercise in creative writing.
Read Now
Dance baby dance
I call this scenario “Dance Baby Dance” – imagining that they are firing bullets at my feet and thus forcing me to dance.
Read Now
The power of can-if thinking - seeing people as natural resource
Not an ideal choice for the two million people who left China at the end of the Civil War.
Read Now
Marketing to machines: why algorithms are our destiny
We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry.
Read Now
Do you have the Anatomy of a Leader?
Modern marketing leaders are refocusing their energy on sales and commerciality...
Read Now
We are all now 'Uber's Children.' Here's what to expect next.
We want what we want now. And we're used to getting it.
Read Now
10 things we didn’t know in July
1. Emailing is still the most common internet activity in Britain.
2. In the 1990s all teachers in North Korea were required to play the accordion.
Read Now