Think piece

6 Nations is a goldmine for targeting affluent consumers

Rugby union is in rude health and marketers can ride the wave...
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An Australian perspective: how to meet regional marketing challenges in Asia

In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.
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Coke's CMO believes in sizzle AND sausage (and TV)

How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizz
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How digital has changed the marketing of product launches

The job of the marketer is becoming more and more difficult as the digital industry continues to grow.
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Fake news, echo chambers, and cultural collision

Fake news and echo chambers became headline issues during the recent US election.
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It’s time to step up the creation of local content for global audiences

As the media industry moves further towards globalisation, what does this mean for content in Asia and, in particular, for our home-grown products?
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The Naked Consumer

Last week saw the passing, aged 90, of the art critic and writer, John Berger.
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2017 trends: Alibaba’s Buy+, Google’s Tilt Brush and Momondo’s DNA Journey

Trend reports are everywhere at this time of year. What matters is the underlying patterns.
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Why innovation is about alignment not just customers

The customer is now king or so I’m told.
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17 new 'Gamechangers' for 2017

Ava Winery founders Mardonn Chua and Alex Lee claim they can “turn water into wine” in just 15 minutes, without using grapes.
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