Think piece
6 Nations is a goldmine for targeting affluent consumers
Rugby union is in rude health and marketers can ride the wave...
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An Australian perspective: how to meet regional marketing challenges in Asia
In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong.
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Coke's CMO believes in sizzle AND sausage (and TV)
How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizz
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How digital has changed the marketing of product launches
The job of the marketer is becoming more and more difficult as the digital industry continues to grow.
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Fake news, echo chambers, and cultural collision
Fake news and echo chambers became headline issues during the recent US election.
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It’s time to step up the creation of local content for global audiences
As the media industry moves further towards globalisation, what does this mean for content in Asia and, in particular, for our home-grown products?
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The Naked Consumer
Last week saw the passing, aged 90, of the art critic and writer, John Berger.
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2017 trends: Alibaba’s Buy+, Google’s Tilt Brush and Momondo’s DNA Journey
Trend reports are everywhere at this time of year. What matters is the underlying patterns.
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Why innovation is about alignment not just customers
The customer is now king or so I’m told.
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17 new 'Gamechangers' for 2017
Ava Winery founders Mardonn Chua and Alex Lee claim they can “turn water into wine” in just 15 minutes, without using grapes.
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