Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for realising an ambitious plan.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.

Josh Littlejohn of Social Bite has invited me to sleep out

In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind.

Over the summer I attended the fine Georgia O’Keeffe exhibition at the Tate Modern in London (showing until 30 October).

In the face of disruption and commoditisation, where traditional product innovation is harder to come by as a source of growth, delivering a superior customer experience is crucial.

With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio...

Data scientist drought in Singapore, musical chairs in Malaysia, trilingual talent war in Hong Kong

Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Content Marketing sitting at number 1 or 2 of the most important trends.

Each year 30 of the Marketing, Advertising, Media and Communications industries best talent are selected to undertake this 9 month, part time and completely free development programme.