Think piece

10 dudes shaping Middle East's marketing comms landscape

Those that have had the privilege to do business in the Middle East...
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Biore creates own digital influencer to come across as relatable and authentic

In a bid to promote its Biore Cotton Sheets product, Biore, together with Hakuhodo
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The best pranks from Hong Kong brands

Perhaps we should rename April fools’ day “spoof products launch day”, considering the impressive number of fake products
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Private labels can be more powerful and profitable than classic brands

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy.
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Why outsiders will help you breakthrough to the best competitive edge

Fun fact: I transferred between nine different schools in my thirteen years of schooling. It almost did my head in.
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For brands, the tide is turning -The cultural current is shifting.

The first wave I caught was in the sunset surf of Cornwall.
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The copywriting process

Client briefs In-House Copywriter  Receives Brief  Reads Brief
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Everyone and no one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering remark that comes after someone without “Copywriter” in their job title writes The Line.
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An ugly business

On a scale of 1-10 how beautiful/handsome would you say you are?
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Shoot Me In The Heart

He expected me to be cowed but instead I had given him a ‘clear shot at my heart’.
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