Sir Chris Hoy and Graeme Atha sleep out to help homeless

Sir Chris Hoy and Graeme Atha sleep out to help homeless

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By Graeme Atha, Marketing Society Director - Scotland
Josh Littlejohn of Social Bite has invited me to sleep out in Charlotte Square on Dec 15 with only a sleeping bag – and the company of Sir Chris Hoy together with Directors from many of Scotland’s leading organisations. We will wake up with Nicola Sturgeon serving bacon rolls at Bute House.
 
Social Bite was inspired by the concept of Professor Yunus in Bangladesh in October 2011 when Josh and Alice spent a week visiting his social businesses and came back to Scotland with a simple desire to create their own business that was 100% focused on creating social change. They opened a small sandwich shop on Rose Street in Edinburgh in August 2012 and called it Social Bite. The original concept was pretty one-dimensional – make nice food and coffee, hopefully make a profit and then give it away to causes they were passionate about. But all that changed when they met a young man called Peter Hart who sold the Big Issue outside the shop.
 
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Author: The Marketing Society
Posted: 12 Dec 2016
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