Think piece

Six of the best: key trends to drive campaign success in 2017

The biggest challenge marketers’ face today is understanding their consumer in real time.
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Media 2026: What kind of talent will agencies be hiring in 10 years’ time?

My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life has sharpened my mind towards what job(s) she might want to do when she finishes her education.
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Warrior women and hermaphroditic hops

Pantone’s Color of the Year for 2016 is a perfect visual metaphor for cultural change through 2015.
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Advertising in an ever more connected world – how to maximise mobile

The advent of mobile has changed the way we communicate and, as the world becomes smaller and ever more connected, the advertising environment has had to adapt accordingly.
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Why the best leaders actually work behind the scenes

With the exception of West Point, there are very few institutions focused on teaching leadership. But every woman in business, whether she’s at a global firm employing thousands, or the owner of a one-person company, will need leadership skills.
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50 shades of grey

TV planning approaches are too black and white. The truth is that every brand has to find its own shade of grey...
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Trump, Clinton, and the rebirth of Brand USA

To the world, brand USA has always been about more than a country – it represented an idea of dreams pursued and happiness attained. Now, with the impending US election, that concept has taken a body blow. Has the US fallen?
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Is Trump MisBEhaving?

Mention Donald Trump these days and you find everyone has something to say about the notorious Presidential candidate.
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From crony to conscious

Space Doctors came together to knock heads about the impact of politics in the world of brands, meaning and culture.
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Is your purpose inspired?

It sounds rather grandiose doesn’t it?
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