Think piece

Sir Paul Judge, our much admired Fellow, dies

We’re very sad to learn of the passing of one of our most distinguished Fellows Sir Paul Judge who died on Sunday 21 May.
Read Now

Why has Sweden become Europe’s hotbed of innovation?

Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches. Ball bearings make our machines work smoothly, whilst we instantly recognise Samuelson’s iconic Coke bottle design.
Read Now

As planners, we should be better ancestors

I’m not sure how many planners think about leading a department when they’re in the early stages of their career. I know I didn’t. You focus on being the best planner you can possibly be.
Read Now

How to fit a farm into a warehouse

In the most unlikely and unnatural setting you can imagine (a warehouse on an industrial estate in Beckton)...
Read Now

Marketing gurus and CMOs are hiding in ‘the future’

The great thing about talking about the future is that you don't have to know anything, writes Bob Hoffman.
Read Now

Cannes Lions 2017: Are you attending?

Over seven days in June each year the whole creative industry - around 11,000 members - come together to learn from the best and celebrate the work changing the communications landscape for the Cannes Lions Festival.
Read Now

A Woman's Place in 2017? On the Cannes Lions Jury

For the first time in Cannes we are approaching a true gender balance with 43% of jurors being female, double than in previous years. It deserves a serious hat-tip because in 2014 just one in five of the jurors were women.
Read Now

What relationship is right for your brand?

The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship is right for your brand?
Read Now

Women's Equality Party highlights truths affecting gender equality

Now’s visually arresting outdoor campaign for the Women’s Equality Party has won over...
Read Now

Brexit, Trump, and the brand of over simplicity

A brand is designed to simplify complex concepts. But in the real world, simplification isn’t always smart.
Read Now