Think piece

Knowing why you’re here.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it isn’t connected, inspired or led.
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How Lego rebuit the core, brick by brick

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week. It is a great example how remembering and refreshing what made you famous can boost brand and business.
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10 steps to a more successful creative career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.
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Note from the MD: Dec 2016

What a year it’s been. I’ve been reflecting on 2016 and am so proud of what we’ve achieved as a network.
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YouTube and the rise of Christmas ads

In recent years, the advertising industry has gone bonkers for Christmas ads.
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LinkedIn’s top 10 digital marketing predictions for APAC in 2017

LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing in the APAC region which are likely to be adopted by marketers across the industry.
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The perils and pitfalls of globalisation

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a famous 1983 article in The Harvard Business Review.
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Reinventing brand: how can Nokia change the narrative to build new equity?

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for realising an ambitious plan.
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Connecting virtual with reality.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.
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Sir Chris Hoy and Graeme Atha sleep out to help homeless

Josh Littlejohn of Social Bite has invited me to sleep out
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