In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind.

Over the summer I attended the fine Georgia O’Keeffe exhibition at the Tate Modern in London (showing until 30 October).

In the face of disruption and commoditisation, where traditional product innovation is harder to come by as a source of growth, delivering a superior customer experience is crucial.

With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio...

Data scientist drought in Singapore, musical chairs in Malaysia, trilingual talent war in Hong Kong

Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Content Marketing sitting at number 1 or 2 of the most important trends.

Each year 30 of the Marketing, Advertising, Media and Communications industries best talent are selected to undertake this 9 month, part time and completely free development programme.

YouTube is helping modern mums with everything from parenting advice, to entertainment during their priceless moments of downtime.

Kiwis invented the jet boat, the electric fence and Xero accounting software. In 1893, New Zealand was the first country to allow women to vote. Ernest Rutherford was the first man to split the atom.

Influencer marketing is becoming a key area of attention for CMOs who want to increase the impact of their brand on social media. But is it possible to build true “affinity at scale”?