Think piece
Competing with giants: How Kenyan companies are outperforming multinationals
Kenya is considered the economic powerhouse of the east African region. It is a major transport, financial and logistics hub and, until recently, had one of the fastest growing economies in Africa.
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Digital should drive the whole business, not live in a ghetto
The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'.
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Baking on YouTube
Every day on YouTube, millions of people from around the world come together to share their passion...
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Is Michael Porter still relevant in today’s fast and connected markets?
Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouragi
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How advertising can regain its swagger
A few weeks ago, I spent two days in Canberra with Michael Ball. Michael was living with zest and courage well beyond his doctor’s expectations, but sadly has just succumbed to the cancer that had shadowed him for years.
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Research you can actually use
It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.
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The refreshing brand strategy of failure
One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen Pile, founder of the Not Terribly Good Club of Gr
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How to break out with a marketing budget of zero
In our inaugural column on inc.com, we introduced the idea that constraints and limitations.
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A Quite Interesting example in defining and expressing your brand
I was listening to John Lloyd on the radio the other day.
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Why this year's John Lewis Xmas ad fails to deliver
Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present
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