Think piece

VSO Christmas Carol Concert

We're delighted to be partnering with VSO again this year for their Christmas Carol Concert
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Channel 4 scoops Brand of the Year Award

Channel 4, one of the UK's most admired media owners, was voted The Marketing Society's Brand of the Year at its Annual Dinner last night.
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From what the f*ck to giving a f*ck

Do you feel that? The winds of diversity are blowing us swiftly from simply talking about it to giving it a fucking go.
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10 steps to a more successful creative career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.
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Pros and cons of zero-based budgeting for marketing dollars

In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move it had tested in Thailand last year, which cut down the spending by two percentage points as a share of sales.
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Current diversity dialogue won't solve the problem

Allow me to first stipulate that any reasonable person would not argue that diversity has material benefits for business.
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Australia's most successful creative moved because nobody would promote her

One of Australia’s most senior female creative directors
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Six of the best: key trends to drive campaign success in 2017

The biggest challenge marketers’ face today is understanding their consumer in real time.
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Media 2026: What kind of talent will agencies be hiring in 10 years’ time?

My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life has sharpened my mind towards what job(s) she might want to do when she finishes her education.
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Warrior women and hermaphroditic hops

Pantone’s Color of the Year for 2016 is a perfect visual metaphor for cultural change through 2015.
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