Think piece

Advertising in an ever more connected world – how to maximise mobile

The advent of mobile has changed the way we communicate and, as the world becomes smaller and ever more connected, the advertising environment has had to adapt accordingly.
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Why the best leaders actually work behind the scenes

With the exception of West Point, there are very few institutions focused on teaching leadership. But every woman in business, whether she’s at a global firm employing thousands, or the owner of a one-person company, will need leadership skills.
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50 shades of grey

TV planning approaches are too black and white. The truth is that every brand has to find its own shade of grey...
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Trump, Clinton, and the rebirth of Brand USA

To the world, brand USA has always been about more than a country – it represented an idea of dreams pursued and happiness attained. Now, with the impending US election, that concept has taken a body blow. Has the US fallen?
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From crony to conscious

Space Doctors came together to knock heads about the impact of politics in the world of brands, meaning and culture.
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Is your purpose inspired?

It sounds rather grandiose doesn’t it?
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The customer is not a moron. She’s a YouTuber

The platforms now exploited by brands and marketers, have been home to a generation of brand builders since the birth of social media.
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Brand of the Year 2016

Voting for our top 5 nominees for Brand of the Year 2016 has now closed.
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The brave will inherit the earth

In Arthur C. Clarke’s science fiction classic Childhood’s End, the world is taken over by a race of benign alien overlords.
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10 Social Trends You Need To Know

The data that we publish in We Are Social's ongoing series of studies into digital, social and mobile behaviours...
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