Dollar Shave Club (DSC) is a great example of a brand using digital to enhance the customer experience...

With over 350 million people watching the opening ceremony alone, the Rio 2016 Olympics and Paralympics allowed brands allow brands a platform like no other to increase their global visibility.

Moustaches and sit-ups; charities understandably want a slice of the action from Movember (still going strong from its peak of raising a whopping £20.4 million for Prostate Cancer in 2013), the ALS Ice Bucket challenge (no kidding, in 2014 – 20 mi

TV is thriving as never before and advertisers should embrace it in all its forms.

Memorable David Bowie lyrics. Open to debate as to what they really mean – but one interpretation is...

The tremendous opportunities afforded by international sporting events means that brands are often fighting to come up top in this highly competitive arena.

An employee of Dentsu in Japan has taken her own life as a result of a work overload...

From cleaning our teeth in the morning through to the ritual of going to bed, we don't decide everything afresh each day but instead deploy repeated patterns of behaviour without thinking.

I have written before about how the best customer experiences need to include not just customer needs but a brand-led perspectiv

In the past marketing was all about grabbing our attention but all that has changed.