Think piece

Note from the MD: Sep 2016

For those of you who’ve heard the news – it’s true.
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Could your brand pass the psychopath test?

Corporate personhood has a long-standing basis in law.
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Sprintathon: celebs and sports stars sprint to beat cancer

422 runners are heading to Little Marlow in an attempt to run the world’s fastest marathon time.
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Not hearing, but listening

My mother cupped the conch shell to my infant ear. ‘Listen, Jimmy. Listen to the sound of the sea.’ And there it was: a summer breeze blowing from afar; waves crashing onto a distant shore; sunshine, sand and sweet repose. A thing of wonder.
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Getting five star ratings in customer satisfaction? You should be worried

As you came through airport security this summer, did you pop one of those smiley faces as you scooped up your bags and swung past towards your departure gate?
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Gemma Greaves to become the new CEO

Things are changing at The Marketing Society as Hugh Burkitt, CEO for the past 13 years, has decided to step down.
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What can the Olympics teach marketing innovators?

The 1968 Summer Olympics, officially known as the Games of the XIX Olympiad, were held in Mexico City in October 1968.
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5 charming ways to make your owned media memorable

Owned media today often seems to mean digital media - a brand's website, blog or social media account. ] What has often been over-looked in recent years is a brand's physical owned media such as packaging or business cards.
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Timberland taps into a cultural truth to reboot its brand

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here.
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Brand of the Year 2016: Time to nominate

The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?
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