Gemma Greaves in CEO cookoff for everyday heroes supporting UKHarvest

Gemma raising money for CEO cookoff

This 21 March our chief exec will be cooking for 600 everyday heroes in the UK's first ever CEO cookoff. Please support her.


The UK’s top business leaders and best chefs will join forces to tackle food waste and food education

Jamie Oliver has partnered with UKHarvest to host the first ever UK CEO CookOff as part of his Food Revolution.

The CEO CookOff will see some of the UK’s top business leaders team up with the nation’s best chefs to cook a banquet for hundreds of everyday heroes who work tirelessly to help others. The event will take place in Old Billingsgate Market on 21 March.

Her Royal Highness The Duchess of Cornwall will attend the UK CEO CookOff as Patron of UKHarvest, which reduces unnecessary food waste by redistributing good surplus food to charities that feed people in need.  

Jamie Oliver has been calling for a Food Revolution for over a decade to inspire positive change in the way our children consume and understand food. This has included campaigning for a national sugar tax, for healthier school meals and ensuring children know about and have access to healthy food, all of which are essential for future generations to lead happy, healthy and productive lives.

The CEO CookOff is a great example of what can be achieved when organisations, businesses, communities and individuals work together to raise money for vital food education programmes and UKHarvest’s food waste reduction initiatives.  

Business leaders taking part include Fiona Dawson (Mars), Ewan Venters (Fortnum & Mason), Richard Scudamore (Premier League) Stephen Miron (Global), Cilla Snowball CBE (AMV BBDO), Craig Inglis (John Lewis) and James Hassett (Barclays).

They will line up in the kitchen alongside Jamie Oliver and some of our nation’s favourite chefs including Angela Hartnett, Bill Granger, Atul Kochhar and Gennaro Contaldo. Each team will prepare part of a three-course banquet under the guidance of the professional chefs, before serving up the meal to 600 heroes who work in schools, hospitals and charities across the UK.

Speaking about the event, Jamie Oliver said: “It’s absolutely brilliant that we can get all these bigwigs together in the same room with the nation’s top chefs, all rolling up their sleeves and cooking some delicious grub for our everyday heroes – to raise money for the bigger issues around food education and waste.

“That’s what this is all about: bringing together a bunch of hugely influential people for our Food Revolution to show how important food education is. For me, it’s as important as teaching kids maths and English, in terms of their future development. And we want to show how easy it can be for families and businesses to cook with the correct food and without waste. The CEO CookOff will be loads of fun, but the cause at its heart is very serious. I’m always asking people to think big and work together and this just proves that we can do it.”

Yvonne Thomson, CEO and Founder of UKHarvest, said: “We’re on a mission to ‘Nourish our Nation’ by putting surplus food to good use. We are also a source of food education, equipping people with the knowledge of how to use food responsibly, which is something Jamie has also campaigned for. Partnering with the Jamie Oliver Food Foundation for this event is a fantastic alliance of two organisations with similar interests coming together to maximise their positive impact.”

The CEO CookOff will be a zero food waste event. The menu for the evening will be carefully engineered with specific recipes and portion control. Any meal that isn’t served will be collected by a UKHarvest’s van and taken to The Robes Project, a charity that offers shelter and food to the homeless in south London. Organic waste from the dinner will be put into an Anaerobic Digester and turned into compost within 24 hours.


Please help Gemma raise £10k supporting this cause
Our chief exec, Gemma Greaves, is aiming to raise £10,000 as part of her support of this initiative. Here's her plea:

I'm participating in the 2017 CEO CookOff, in partnership with the Jamie Oliver Food Foundation and UKHarvest. This incredible fundraising event will see the nation’s top CEOs and senior business leaders join forces with first-class chefs to cook a banquet for 100s of everyday heroes who work in our schools and hospitals, as a thank you for their amazing work.

Between now and the night itself, we’re also working towards an amazing £2 million fundraising target, which will be used to tackle food waste and provide food education to people throughout the UK. The funds raised will be donated to food waste charity UKHarvest and will be used by the Jamie Oliver Food Foundation to support food education schemes.

I'd love your support.

Donate here.