Excellence Awards 2017: The shortlist

Excellence Awards 2017 shortlist

It's been tough, but we've finally whittled down our shortlist for this year's Excellence Awards.

Competition was fierce and sparked intense debate amongst our panel of judges. So... are you one of the chosen few?

If you did make our shortlist, congratulations. If not, take heart that you probably missed out by a narrow margin. There is always next year.

The journey doesn't end here, however. Please join us for the Awards night on Wednesday 14 June at The Royal Artillery Gardens, HAC. Guests will enjoy a sparkling wine and Pimms reception, a three course dinner with drinks throughout the evening, a witty host, after dinner entertainment and, most importantly, the opportunity to celebrate with colleagues, clients and friends.

Book your table
We have full tables, half tables and single tickets. To book yours and join us on the night head to our Awards site.


Our shortlist

CONNECTING WITH CUSTOMERS
 
CUSTOMER INSIGHT
BBC Asian Network - How cultural immersion inspired the sound of a new generation (Agency: 101 London)
Currys PC World - Drop a hint (Agency: AMVBBDO)
Maltesers - Looking on the light side of disability (Agency: AMVBBDO)
Marks and Spencer - A Christmas tale, from Mrs. Claus with love (Agency: Y&R London)
O2 - How “More for You” did more for O2 (Agency: VCCP)
Tena Men (Agency: AMVBBDO)
 
BUILDING CUSTOMER RELATIONSHIPS
Fitness First - Putting our members first                
Gatwick Airport - How social media has built a great passenger experience (Agency: The Social Element)
Visa Turkey - Platinum Privileges programme (Agency: HK Strategies)
 
COMMUNICATING EFFECTIVELY
 
MARKETING COMMUNICATIONS
Audi - Supercharging desire and sales for Audi with Audi Sport (Agency: Bartle Bogle Hegarty)
IKEA - Creating a better everyday life for the many (Agency: Mother)
John Lewis - Buster the Boxer (Agency: adam&eveDDB)
Maltesers - Looking on the light side of disability (Agency: AMVBBDO)
Sainsbury's - Christmas is for sharing (Agency: AMVBBDO)
Virgin Media - Feel the speed (Agency: Bartle Bogle Hegarty)
 
MARKETING ON A SHOESTRING
Arriva - Student campaign 2016  (Agency: Cogent)
Forestry Commission England - Stick Man in the forest                   
Hammerson Gift Cards - How the gift card went from last resort to a thoughtful choice (Agency: isobel)
Lunchbox - Doing good should feel good (Agency: Earnest)
Northumbrian Water - Dwaine Pipe Love your Drain campaign                    
Trelleborg Marine Systems - A smarter approach to marine engineering (Agency: Stein IAS)
 
BRANDED CONTENT
Direct Line - Alfie Deyes’ Direct Line driving challenge                     
Domino's Pizza - The GIFs that keep on giving (Agency: iris Worldwide)
GSK - To Challenge. To Change.  (Agency: Grey London & Grey X)
Knorr - How ‘seek-out’ content helped triple campaign coverage for free (Agency: MullenLowe London)
Ribena - The Ribena Colouring Café (Agency: Brass)
San Miguel - The San Miguel rich list (Agency: Pablo London)
 
BRAND ACTIVATION
Captain Morgan - Only one Captain Morgan (Agency: RPM)
Cesar - Matchy Matchy Jumpers (Agency: AMVBBDO)
Churchill Insurance - Churchill Lollipoppers (Agency: WCRS and MediaCom)
Domino's Pizza - A slice of greatness (Agency: iris Worldwide)
ITV, The National Lottery and UK Sport/BOA - I Am Team GB                         
M&M's - Frighteningly effective marketing (Agency: AMVBBDO and MediaCom)
 
BUSINESS-TO-BUSINESS MARKETING
Advanced - FairITales (Agency: Graymatter)
EasyJet - Brilliant Orange (Agency: VCCP)
Ingredion - The Good Clean Food Campaign (Agency: Stein IAS)
O2 - Winning recognition as an ICT partner in 12 months (Agency: The Marketing Practice)
Vodafone - The art of magnetic marketing (Agency: Earnest)
 
MOBILISING THE ORGANISATION
 
EMPLOYEE ENGAGEMENT
Aviva - Customer marketing team                            
Johnson & Johnson - Developing and activating a new talent acquisition strategy (Agency: Omobono)
Nationwide Building Society - The BIG conversation
 
BUILDING MARKETING CAPABILITIES
Britvic - WOWme                            
Direct Line - Building marketing capabilities                         
Seafish - Fishing for success                        
Shell - Game changing at Shell (Agency: Brand Learning)
 
MAKING A DIFFERENCE
 
CAUSE RELATED MARKETING
Lunchbox - Doing good should feel good (Agency: Earnest)
Maltesers - Looking on the light side of disability (Agency: AMVBBDO)
Persil - Wild Explorers (Agency: Livity)
St John Ambulance - Making baby CPR unforgettable (St John Ambulance and Tesco) (Agency: Bartle Bogle Hegarty)
Tesco - Community Food Connection. No time for waste. (Agency: Bartle Bogle Hegarty)
TK Maxx and Cancer Research UK            
 
NOT-FOR-PROFIT MARKETING
#JoinTheHerd - Using marketing to fight the ivory trade and winning (Agency: Grey London)
Girlguiding - #ForTheGirl (Agency: Livity)
Healthwatch Bucks - Voices campaign (Agency: Green Banana Marketing)
St John Ambulance - Making baby CPR unforgettable / St John Ambulance and Tesco (Agency: Bartle Bogle Hegarty)
The National Art Pass - Art Fund (Agency: 101 London)
 
PURPOSE DRIVEN BRANDS
Aviva - Helping make Britain's roads safer (Agency: adam&eveDDB)
Barclays - Marketing's role in the journey to becoming a purpose-driven bank (Agency: Bartle Bogle Hegarty)
Channel 4 - Media that can! (Agency: OMD UK)
Persil - Injecting the ‘Dirt is Good’ idea with newfound purpose (Agency: MullenLowe London)
TSB - The power of purpose (Agency: Joint)
Virgin Money - Everyone's better off      
 
BUILDING POWERFUL BRANDS
 
NEW BRAND
iD Mobile - A new kind of brand for a new kind of network (Agency: CHI&Partners)
Royal London - 150 years in the making (Agency: VCCP)
Sun Bets (Agency: Wunderman UK: part of Pulse Creative)
 
BRAND EXTENSION
Arsenal Junior Gunners - Junior Gunners App                     
Hellmann's - Firing up to recruit a new audience (Agency: Ogilvy & Mather)
O2 - Like New (Agency: VCCP)
Tena Men (Agency: AMVBBDO)
 
BRAND REVITALISATION
Costa Coffee - Never a dull cup   (Agency: 101 London)
Müller FRijj - Feel the URjj (Agency: VCCP)
IKEA - Creating a better everyday life (Agency: Mother)
Kronenbourg 1664 - Marketing supreme (Agency: Ogilvy & Mather)
Persil - How prisoners helped Persil to win at laundry (Agency: MullenLowe London)
Tesco - Serving Britain's shoppers a little better every day (Agency: Bartle Bogle Hegarty)
 
GLOBAL BRAND MARKETING
HSBC - Expat Life, interpreted                   
Knorr - Universal insight into millennials’ passions (Agency: MullenLowe London)
McDonald's - Player Escort diaries (Agency: Leo Burnett London)
Shell - Game changing at Shell (Agency: Brand Learning)
Visa - Southeastern Europe summer 2016 inbound tourism campaign (Agencies: Publicis/Bulgaria, TBWA/VCroatia, Black Pencil/Greece, MPS/Malta, Geometry/Turkey and MEC/Poland)
 
LONG-TERM MARKETING EXCELLENCE
Domino's Pizza - The journey to greatness, from promotion to participation (Agency: iris Worldwide)
John Lewis - John Lewis Christmas advertising, 2012 – 2015 (Agency: adam&eveDDB)
Kronenbourg 1664 - Long-term marketing supreme (Agency: Ogilvy & Mather)
McDonald's - McDonald's Overnight (Agency: Leo Burnett London)
O2 - Being number one by putting customers first: 15 years of O2 (Agency: VCCP)
The National Art Pass - Art Fund (Agency: 101 London)