On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM.
We explained how to apply advanced analytics to gain deep customer insight and enabling better experiences through real-time personalised and compelling marketing. We also looked at IBM's pioneering Watson system, how it actually works and how cognitive computing will be a game changer for marketers and our ability to understand and engage with customers.
If you would like to find out more about membership or our launch in the Middle East, please get in touch with Alasdair Hall-Jones.
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