10 things we learned in October

Marketing Society editor, Elen Lewis on the 10 things we learned in October, from China's best Obama impersonator to what happens when vegetarians get drunk.

1. China is home to more billionaires than the US.
2. Puffins are now as endangered as the African elephant.
3. Processed meats such as bacon, sausages and ham do cause cancer.
4. The first humans to leave Africa went to China not Europe.
5. Using long, complicated words makes you appear less intelligent than if you use simple language.
6. China's best Obama impersonator cannot speak English.
7. The best way to remember a name is to say it to someone else.
8. Traditional societies sleep on average for six hours and 25 minutes.
9. The suffragettes learnt the ancient martial art of jiu-jitsu.
10. A third of vegetarians eat meat when drunk on a night out.

Read more from Elen in our Clubhouse.