Brand of the Year 2015: O2 take the prize
Resilient brands stand strong amidst an ever-changing world as O2 takes the title.
We're delighted to reveal that O2, the mobile company, was voted Brand of the Year at our Annual Dinner on 25 November by over 900 marketers from thje shortlist of five brands - Wagamama, British Gas, IBM and Harvey Nichols.
Marketing Society members and readers of Marketing selected the shortlist from an original list of 20 brands (see below).
If you weren't there on the night, you can still join the conversation #brandoftheyear.
Our 20 shortlist is below.